About us
A senior team that treats your growth like our own
Digital Path Agency was founded in Syosset on a simple frustration: too many agencies sell activity instead of outcomes. We built a team of specialists serving small businesses from Huntington to New York City who plan carefully, execute fast, and report honestly.
What we believe
Principles we won’t compromise on
Outcomes over output
We measure success in leads, revenue and rankings, not in the number of posts or hours logged.
Radical transparency
You see the roadmap, the work in progress and the real numbers. No black boxes, no vanity dashboards.
Senior people, hands on
The person who scopes your project is the person who does the work. No bait-and-switch to juniors.
You own everything
Websites, accounts, content, data and design files, all yours, always, with no lock-in.
Speed with care
We ship in focused sprints, but nothing goes live without QA, accessibility checks and a second pair of eyes.
Right-sized engagements
We’ll tell you if you don’t need a service yet. A smaller, effective scope beats an impressive invoice.
The team
Specialists, not generalists
Cynthia Morillo
Founder & Strategy Director
Cynthia Morillo is the Founder and Strategy Director of Digital Path Agency, based in Syosset, Long Island. With over 10 years of experience in digital marketing, she started DPA to give small local businesses the kind of honest, results-focused marketing that’s usually reserved for big brands.
Cynthia comes from a programming background, which gives her a technical edge in how websites, search engines, and data really work. She has worked with digital agencies across New York and served as Director of Digital Marketing at Party City, leading digital strategy for a national brand. Today she brings that same big-brand expertise to every DPA client, with clear plans, real results, and no jargon.
Outside of work
When she’s not mapping out growth strategies for clients, Cynthia loves being outdoors, whether that’s playing pickleball, cycling, or hiking, and spending time with family and friends.
Sarah Nguyen
Sarah Nguyen is the SEO Strategist at Digital Path Agency, where she helps local businesses get found by the customers already searching for them. She handles keyword research, on-page optimization, Google Business Profile updates, and local search strategy so DPA clients rank higher on Google and Maps.
Sarah loves digging into the data to understand what’s working and what isn’t. She tracks rankings, traffic, and leads closely, and explains the results in plain language so every client knows exactly how their online visibility is growing.
Outside of work
When she’s not analyzing search results, Sarah enjoys reading, cooking new recipes, and exploring local coffee shops with family and friends. She’s always keeping up with the latest Google updates so she can keep DPA clients one step ahead.
Sarah Nguyen
David Park
Lead Developer
David Park is the Lead Developer at Digital Path Agency, where he focuses on building fast, modern, user-friendly websites that help businesses establish a strong online presence. He works closely with the DPA team to turn creative ideas and business goals into websites that are professional, responsive, secure, and built with both users and search engines in mind.
David enjoys solving technical challenges, exploring new web technologies, and finding better ways to improve website performance and functionality. He takes pride in creating websites that not only look great, but also provide a smooth experience for customers.
Outside of work
When he’s not working on websites, David enjoys spending time with family and friends, staying active, exploring new technology, and discovering new places and experiences. He also enjoys working on personal tech projects and keeping up with the latest developments in web design and technology.
Omar Ali
Content & Social Lead
Omar Ali is the Content & Social Lead at Digital Path Agency, where he helps local businesses tell their story and build a loyal following online. He plans and creates the social media posts, blog articles, and website copy that keep DPA clients visible, consistent, and top of mind with the customers they want to reach.
Omar believes great content starts with truly understanding a business and the people it serves. He enjoys turning everyday moments into engaging posts, tracking what resonates with each audience, and fine-tuning every strategy so each piece of content works harder for the client.
Outside of work
When he’s not writing captions or planning content calendars, Omar enjoys photography, trying new local restaurants, and spending time with family and friends. He’s always keeping an eye on the latest social media trends so he can bring fresh ideas back to the team.
Kristin
Sales Representative
Hi, I’m Kristin! I’m a true go-getter, and I’ve spent the last few years in sales. Joining Digital Path Agency feels like exactly where I’m meant to be. I’ve always been a bit of a tomboy: dirt, cars, sports, and good old-fashioned hard work are my kind of fun. I’m a die-hard Green Bay Packers fan, and when I’m not working you’ll find me with my family. I’m so glad to be part of this team, and I can’t wait to help your business grow!
Ivan Doronio
Social Media & Lead Generation Specialist
Ivan Doronio is the Social Media & Lead Generation Specialist at Digital Path Agency, where he helps businesses grow online and bring in new clients. He creates eye-catching content, manages social media pages, and runs smart outreach and marketing campaigns that turn followers into real customers.
Ivan’s skills include content planning, video editing, graphic design, and setting up lead generation systems that keep new opportunities coming in. He combines creativity with strategy so every post and every campaign works toward real growth for DPA clients.
Outside of work
When he’s not creating content or connecting with new clients, Ivan enjoys drawing, painting fine art, and making videos. He also loves reading about the latest marketing trends so he can bring fresh ideas back to the team.
Work with us
Let’s see if we’re the right fit
A 30-minute call, no pressure. We’ll be straight with you about whether we can help and how.